Social CRM has evolved as a back-end system for managing Customer relationships and data in an efficient and process-centric way. Social CRM for customer service has the potential to bring new and dynamic methods for improving customer service, and in doing so is creating opportunities for new and existing providers.

To keep it simple, Social CRM is a strategy based around Customer engagement and interactions, with transactions being a byproduct. The main fact here is to understand the business challenge and solve them for Your customer.

CRMIT’s SocialCRM++ is a SaaS based On Demand solution for Oracle CRM On Demand implementations. It is an effective Web 2.0 technology to improve collaboration between your CRM users. It changes the face of traditional, transactional CRM and makes it an information sharing platform which is fun to use, improving productivity.

SocialCRM++ is built as a cloud-ready plugin to CRM On Demand, making its users seamlessly connect to broad set of data without losing the confidential information. It has all the basic features of a Social application like secure interfaces to follow people, post status updates, respond, share, create / manage groups, events, post files / links etc., all with a CRM focus. Means, users will be able to target all their social messages around CRM records, or documents, or general topics, as per the need.

As these Social messages are very essential to a company’s business, SocialCRM++ is available in multiple deployment models. You can decide to keep it as an On Premise (Installed) application within your firewall, or deploy it in a cloud (Amazon Web Services, Google App Engine etc.,), or let CRMIT host it for you.